Is There a Reason Why Art Galleries Show Paintings and Not Digital Art?
Art galleries have long been a cornerstone of the art world, a platform for selling original works of art to collectors and enthusiasts. However, the landscape is undergoing a transformation, particularly with the rise of digital art. While traditional art forms dominate gallery spaces, many galleries remain hesitant to embrace digital art. This article explores the reasons behind this reluctance and whether there is a genuine need to change.
Traditional Art Galleries and Their Business Model
Most art galleries operate on a business model that primarily focuses on selling original works to collectors and buyers. These works are created by living artists using handcrafted techniques, as opposed to digital simulations or reproductions. The art sought by galleries is not merely a digital file or a printed image; it is an original piece of creative expression, which justifies the high prices at which they are sold.
The Disparity Between Demand and Supply
Despite the growing acceptance of digital art in other venues, such as municipal art galleries, many traditional art galleries have not adapted. This reluctance can be attributed to several factors:
1. Lack of Infrastructure
One significant barrier to the inclusion of digital art in traditional galleries is the required infrastructure. Many galleries are wary of investing in the necessary technology and resources to support and display digital art. Digital art often requires specific hardware and software, which can be expensive and challenging to manage, especially for smaller galleries on tight budgets.
2. Prejudice and Mistrust
There is a prevailing belief among some gallery owners and professionals that digital art lacks the time-honored authenticity of traditional art forms. This perception, rooted in historical norms and values, often leads to a lack of investment and recognition for digital art at the gallery level.
3. Inappropriate for Senior Programs
A recent experience underscores the broader issues facing digital art: a local arts council's program for senior citizens only included traditional art forms like painting, while completely omitting digital art. This exclusion is not only unfortunate but also indicative of a broader issue of ageism and myopia within the art community.
Challenges and Opportunities for Digital Artists
For digital artists, the lack of inclusion in traditional galleries poses significant challenges. However, this exclusion also presents opportunities to reach audiences through alternative channels:
1. Online Platforms
The Internet and online marketplaces have become essential platforms for digital artists. These platforms offer a global audience and the ability to sell art directly to collectors. Online marketplaces like ArtStation, Behance, and HERE provide excellent opportunities for artists to showcase and sell their work.
2. Digital Art Fairs
Digital art fairs, such as ARCA (Alternative Reality Convention and Art Festival), have gained significant popularity. These events offer a creative space where digital artists can exhibit and network, increasing exposure and potentially finding new clients.
3. Educational Programs
Additionally, digital art can be integrated into educational programs. For instance, senior citizens could benefit from introductory workshops in digital art, such as photography and visual arts, which might be more engaging and accessible than traditional mediums.
The Future of Art Galleries
As technology continues to advance and digital art gains broader acceptance, art galleries may need to adapt their business models and expand their offerings. This could involve investing in digital infrastructure or partnering with online marketplaces and digital art fairs to promote and sell digital art. Ultimately, the future of art galleries lies in embracing the diversity and innovation that digital art brings to the art world.
Conclusion
The question of why art galleries show paintings and not digital art is not as simple as it may seem. While traditional galleries are slow to adopt digital art, the inclusion of digital art can benefit both artists and collectors. Embracing digital art not only diversifies the offerings of galleries but also opens new pathways for artists to reach wider audiences. This shift towards digital inclusion is not just a trend but a necessary evolution for the art world to continue thriving in the digital age.