How to Attract Members to Your Meetup Group: In-Network and Out-Network Strategies

Whether you are starting a new Meetup group or looking to expand your existing community, the main goal is to attract members. This article will explore two major approaches: in-network and out-network methods. Each has its unique set of tasks and strategies to help you reach your goals.

In-Network Tasks

When your focus is on in-network engagement, your primary goal should be to leverage the existing network around you. Here are the top five in-network tasks that can help you attract more members:

Creating Regular Events

One of the most effective ways to keep your group active and attract new members is to host at least one event every week. The more engaging and relevant your events are to your group's topics, the better they will resonate with members, keeping you at the top of their event feeds.

Rotating Topics and Zip Codes

As you create your Meetup group, you will choose your topics and zip codes. These can be changed over time, and doing so can help attract a diverse range of members. Changing your topics can help keep things fresh, while rotating your zip codes can bring in new people who live closer to your events.

Collaborating with Other Groups

Working with other groups can be a powerful way to attract new members. Cross-posting events and creating relationships with other organizers can help you reach a wider audience. Visiting other groups and helping others can build trust and friendship, which can benefit both your group and theirs.

Effective Event Messaging

Clear and engaging event messaging is crucial. Creating videos of potential events can help members understand what to expect, making it more likely for them to join. Providing detailed information about parking, transportation, and activities can encourage new members to attend.

Out-Network Tasks

Expanding your reach beyond Meetup's network can significantly boost your group's visibility and member base. Here are the top five out-network strategies:

Creating a Blog or Website

Having a blog or website that complements your Meetup group can provide additional value and attract a broader audience. Utilizing a platform like Mailchimp for newsletters, creating a newsletter or website that members can subscribe to, can help you communicate with your members and share events.

Creating a Social Media Presence

Creating a presence on platforms like Instagram, Facebook, Twitter, and TikTok can help you reach more people. Encourage members to share links with friends and family, and if you want to run ads, consider it based on your community's objectives.

Using Other Event Marketing Sites

In addition to Meetup, you can use other event marketing sites like Eventbrite and LinkedIn Events. Submitting events to community calendars and local media outlets can also help increase your visibility.

Street Teams and Newsletters

Engaging your members as ambassadors can be a powerful tool. Encourage them to share flyers and postcards at local events or drop them off at relevant locations. Newsletters are another excellent way to keep members informed and engaged. Consider adding widgets to your Meetup profile and links from your profile to further enhance your online presence.

By following these top ten tasks, you can create wonderful events that you would enjoy attending alone. If you enjoy yourself and focus on making it fun and easy for others to join, your community will naturally grow. If you are transparent about your passion for building your community, people will be more likely to join and support you.

Good luck, and we hope these strategies help you attract the members you need for your Meetup group!