Innovations in Packaging Design for 2019: Addressing Challenges and Embracing Sustainability
The packaging industry witnessed significant transformations in 2018, with worldwide plastic bans and initiatives driving brands to develop innovative packaging solutions. In 2019, expectations are high as the industry is set to focus on research-oriented materials, product performance, and practicality.
Challenges and Solutions in Packaging Design
Key challenges such as counterfeiting, tampering, and sustainability will be addressed in 2019 through a variety of innovative approaches. Let's explore the specific ways these challenges can be tackled effectively.
Smart Technologies in Packaging
Technologies like smart labeling, RFID chips, and Blockchain integration will play a crucial role in ensuring product authenticity and tracking. These solutions provide real-time data and transparency, making supply chains more secure and efficient for both consumers and businesses.
Automation and Efficiency
Automation will revolutionize warehouse operations with the integration of robotics and advanced platforms that streamline packaging procurement and design processes. This will lead to increased efficiency, reduced costs, and enhanced overall productivity.
Sustainable Packaging Alternatives
With a growing emphasis on sustainability, packaging designers will explore new alternatives such as packaging made from yeast or minimalistic designs to significantly reduce carbon footprints and minimize waste. Brands will need to balance functionality with eco-friendliness to meet consumer expectations.
Customized Packaging and Brand Identity
Consumer preferences are evolving, and brands will need to offer customized packaging that resonates with their unique identities. This approach enhances brand loyalty and customer engagement, creating a deeper emotional connection between consumers and the brand.
Future Trends and Insights for Packaging in 2019
Our teams have analyzed various factors and trends to understand what packaging trends will likely dominate in 2019. Here are some innovative examples of smart and seamless packaging solutions:
Smart Packaging with Embedded Sensors
Smart packaging with embedded sensors can monitor product quality, freshness, and even taste. For example, a sensor in a food package can alert consumers when the product is nearing its expiration date, ensuring they discard it responsibly. Such solutions extend the shelf life and safety of products, reducing food waste.
Bio-based Packaging Solutions
Bio-based packaging solutions like bioplastics or paper made from fermented yeast will gain traction. These materials can degrade faster, reducing the environmental impact. Brands that adopt such materials not only contribute to sustainability but also differentiate themselves in the market.
Interactive Packaging
Interactive packaging that leverages augmented reality (AR) or QR codes can offer consumers immersive experiences. For instance, a cereal box with an AR app allows users to see the story behind the brand or learn about the ingredients in an engaging way. This type of packaging not only informs but also entertains, enhancing the overall consumer experience.
Conclusion
2019 is expected to be an exciting year for the packaging industry, with a myriad of innovations focusing on research, technology, sustainability, and consumer engagement. As brands move forward, they must embrace these trends to stay competitive and meet the evolving needs of modern consumers.