Professionalizing Your Illustration: Tips and Tricks for Success
Many illustrators struggle with the concept of making their art look professional. The reality is that professionalism is a subjective term and can vary widely from one viewer to another. Comparing your work to that of others is a counterproductive route to take. Different styles are valid and can be equally effective in communicating your message. Instead, focus on the details of your artwork and its relevance to your intended audience.
Attention to Detail
The key to making your illustration look professional lies in paying attention to detail. Wallspace and comparisons can be misleading. It doesn't matter if your style is different from that of another illustrator; what matters is whether your illustration effectively communicates its intended message. Take the advice of your professor and own responsibility for the entire process—from initial idea to final product. Strive for quality and excellence in your work.
Comparing to Professional Portfolios
Studying the portfolios of professional illustrators can provide valuable insights into what it takes to succeed in the industry. Pay close attention to the balance between foreground and background details. Many aspiring illustrators excel at creating compelling foregrounds, but often fall short in the background, which is crucial for a well-rounded professional piece. Fine-tuning both aspects can significantly enhance the overall impact of your illustration.
Seeking Feedback
Posting your work on platforms like Quora or finding a community of fellow illustrators can provide valuable feedback. When sharing your work, provide a brief context of the illustration's purpose, such as illustrating a story about XYZ or promoting a new product. Avoid explaining how your work addresses the problem; instead, let the art speak for itself. This approach will help others evaluate the effectiveness of your concept.
Considering the Audience
Professionalism in illustration also involves understanding the intended audience. Your work may look excellent in terms of visualization and rendering, but if it doesn't resonate with your target demographic, it may fail to achieve its intended purpose. Ask yourself if the idea is cliché or if the visual metaphor is too oblique. Ensure that your work is appropriate for the audience you are targeting. For instance, while K-pop visuals might work well for Gen Z, they may not be suitable for an audience of Canadian seniors. Similarly, symbols from ancient Celtic mythology might be too complex for a preschool audience.
Adapting to Evolving Trends
Professionalism is also about staying current and adapting to the evolving trends in illustration and design. Styles and preferences change continually, so it's important to evaluate the feedback you receive in the context of the intended audience. If your critiques come from an older generation, like boomers, but your target audience is Gen Z, approach the feedback with a healthy skepticism. It's essential to consider which elements are worth adapting to stay relevant.
Ultimately, professionalism is about creating work that effectively communicates your message, whether it's through visual design, concept, or the overall impact on the audience. By focusing on these elements and seeking constructive feedback, you can improve your illustration skills and make a more professional-looking final product.