Selling Your Custom Upcycled Furniture in the Digital Age
Since 2007, I've supported and represented upcycled artists to generate sales, and I've witnessed the complex landscape of the upcycled furniture industry shift due to the pandemic and lockdowns. While specific predictions are challenging, there are numerous opportunities available to you. This guide will outline strategies to help you marketed and sell your unique, upcycled furniture.
Setting Clear Business Goals
Many artists launch their upcycled furniture business with a casual approach, but the economy doesn't guarantee a steady income. The old saying, "build it and they will come," is becoming less reliable as your initial fanbase of family and friends naturally slows down. It's crucial to set clear business goals and ambitions early on.
Embracing Digital Platforms
With the evolution of social distancing norms, retailers may be hesitant to stock upcycled furniture even on consignment. To combat this, you must have high-quality photos and videos of your work available online. Utilize digital platforms such as Facebook, Instagram, Pinterest, and YouTube to showcase your creations and engage directly with potential customers.
Exploring Upsells and Side-Sells
One of the common reasons upcycled furniture doesn't sell is because it doesn't match with other pieces in the room. Expand your offerings by creating complementary items such as tables, sofas, or picture frames using the same style. This will not only increase your chances of selling individual pieces but also enhance your customers' overall home decor.
Marketing Your Creations
Be proactive in promoting your upcycled furniture. Join Facebook groups, Instagram, and Pinterest communities dedicated to home decor and sustainable living. Create engaging videos that showcase your creative process and take the time to interact with your customers. Building a strong online presence can significantly boost your sales.
List Your Furniture on Marketplaces
Consider listing your custom upcycled furniture on popular marketplaces like Etsy, eBay, and other online platforms, even if you’ve traditionally sold locally. These platforms can reach a broader audience, and you might be surprised by how many committed buyers are willing to pay for delivery or travel to collect unique pieces.
Seek Traditional Publicity
Partnering with a PR company to get coverage in local or national news can open up additional opportunities. Positive press attention can enhance your brand's reputation and potentially lead to more sales. Leverage networking events, craft fairs, and local events to promote your upcycled furniture and connect with potential customers.
In conclusion, selling your custom upcycled furniture in today's digital age requires a multi-faceted approach. By setting clear goals, embracing digital platforms, exploring upsells and side-sells, and actively marketing your creations, you can successfully navigate the challenges and capitalize on the opportunities that lie ahead.