Understanding the Chain of Command for U-Haul Managers

Understanding the organizational structure of a company can be crucial for success in any position, especially in a large enterprise like U-Haul. In this article, we will delve into the chain of command for U-Haul managers, specifically focusing on the role of a general manager and its relationship with other key positions.

Introduction to U-Haul and Its Management Structure

U-Haul International, Inc., is a well-known provider of moving and storage solutions in North America. With over 2,500 locations across the United States and Canada, U-Haul is a significant player in the portable storage industry. This article aims to demystify the management hierarchy within U-Haul, specifically addressing the roles of a general manager for truck and storage units.

The Role of a General Manager for U-Haul Truck and Storage Unit Locations

A General Manager (GM) for U-Haul Truck and Storage Units is responsible for overseeing the operations, sales, and customer service at a specific location. These managers are often the face of U-Haul to their customers, ensuring that all facility needs are met and that the customer experience is top-notch. They are crucial in maintaining the financial health and customer satisfaction levels of their respective locations.

Who Does a General Manager Answer To?

In the chain of command, a General Manager for U-Haul answers to a Marketing Company President (MCP). The MCP is typically responsible for the overall marketing efforts of U-Haul, including brand strategy, advertising campaigns, and promotional activities. The MCP oversees the marketing and sales team, ensuring that all marketing initiatives are in line with the company's overall goals and objectives.

Vertical and Horizontal Hierarchy

The organizational structure of U-Haul also includes a horizontal hierarchy, where there is an Area Field Manager (AFM). An AFM oversees up to 30 or so dealerships, which are independent locations that also have another line of business. The AFM's role is to ensure that all these locations are operating efficiently and effectively. The AFM and the GM both report to the MCP, forming a distinct vertical chain of command.

Key Takeaways

The General Manager of a U-Haul Truck and Storage Unit answers to a Marketing Company President. An Area Field Manager oversees multiple dealerships, which are independent locations with additional lines of business. The AFM and GM both report to the Marketing Company President.

Conclusion

The management structure of U-Haul is well-defined and structured, reflecting the company's commitment to excellence in moving and storage services. Understanding the chain of command, from the General Manager to the Area Field Manager and the Marketing Company President, is essential for anyone seeking to work within or towards this company.

Keywords

U-Haul chain of command, U-Haul general manager, U-Haul Area Field Manager