What Does MM Chocolate Stand For: Decoding the MM Mystery
The popular chocolate-coated candy MM is a beloved snack with a rich history. However, the origin of its name is a mystery to many. This article aims to unravel the mystery surrounding the naming of MM chocolate by delving into the company's origins and the identities behind the initials MM.
History and Company Origins
The history of MM chocolate traces back to the early 20th century when Forrest E. Mars Sr., a British-American businessman, founded a company that would later become MM Ltd. Forrest Mars Sr. is the first M, while the second M stands for Bruce Murrie, whose family owned 20% of the company. This combination of names, MM, formed the basis of the iconic chocolate brand.
Forrest Mars Sr. was the son of Frank Mars, who together with his brother Forrest Jr., co-founded the Mars Candy Company. Forrest Sr. was a visionary who led the company to its current success, while Bruce Murrie played a significant role in the development and marketing of MM chocolate.
The Story of MM Chocolate
MM Chocolate's journey began in 1940 when the company was officially established. One of the main figures behind the company's success was Bruce Murrie. He was credited with inventing the hard candy shell that gives MM its distinctive appearance. However, it's important to note that the existence of a similar candy called "Smarties" in the UK suggests that Murrie's claim of invention might be dubious.
Despite the controversy, Bruce Murrie's contribution to the company's growth cannot be overlooked. His involvement in the company and his partnership with Forrest Mars Sr. were crucial in establishing MM as one of the most recognizable candies in the world.
The Acquisition and Evolution of MM Ltd.
MM Ltd. eventually evolved into a major player in the confectionery industry. In 1949, Forrest Mars Sr. acquired Bruce Murrie's 20% share for one million dollars. This acquisition marked a significant milestone in the company's history, as it solidified Mars Sr.'s control over the company. Following this acquisition, MM Ltd. became a cornerstone of the broader Mars Incorporated (now Mars Inc.).
The merger of MM Ltd. with Mars Inc. was a strategic move that allowed the company to expand its product line, distribution network, and market share. It also paved the way for the rise of other famous candy brands produced by Mars Inc., such as Snickers, Mars bars, and Dove chocolates.
Conclusion
In summary, MM chocolate's name is a testament to the collaborative effort between Forrest E. Mars Sr., a visionary business leader, and Bruce Murrie, an entrepreneur who significantly contributed to the company's success. While the origin story of MM's hard candy shell remains a topic of debate, the brand's enduring popularity is a result of both individuals' combined efforts. As MM continues to be a beloved treat worldwide, its name serves as a reminder of the rich history and evolution of this iconic candy brand.
Keywords: MM, MM History, MM Company Origin