Why Water is Bottled and Not Canned: An Insight into Packaging and Consumption
The question of why water is bottled and not canned has sparked curiosity and debates over the years. This article explores the technical, logistical, and marketing factors that influence the packaging of water, with a focus on the differences between bottled and canned water.
Introduction
The selection of packaging for water is a complex decision influenced by various technical, logistical, and consumer behavior factors. While canned water exists, it is less common than bottled water due to certain advantages and disadvantages each offers. This article delves into the reasons behind the preference for bottled water over canned.
Technical and Logistical Considerations
Bottle Design: Bottled water often comes with lids that protect the contents, ensuring hygienic use and preventing spills. Cans, with their compact shape, might be less suitable for this purpose, especially when water needs to be carried around regularly.
Can Design: Cans are specifically designed to maintain the pressure of gases in beverages, such as soda. Water, however, does not generate significant gas content, making the use of cans unnecessary and costly. This factor plays a crucial role in the decision to bottle water.
Alloys and Manufacturing Costs: The aluminum used in cans is one of the most engineered alloys and is highly cost-effective. However, the use of this material for water, which does not require the same pressure maintenance, makes cans impractical for this purpose. Additionally, the expertise and cost associated with creating these cans make them less economically viable for water.
Marketing and Consumer Behavior
Perception and Convenience: Beverages like water are often consumed on-the-go. Bottles provide convenience with their portability and lids, making them a preferred choice for busy individuals. Cans, on the other hand, might not offer the same convenience, which could deter some consumers.
Price Point: From a marketing perspective, bottled water is often positioned as a premium product. Cans might be considered more expensive, potentially impacting sales. This pricing strategy helps in maintaining the market's perception of bottled water as a convenient, easily accessible, and relatively affordable option.
Examples of Canned Water
Natural Disasters and Emergency Supply: In Japan, water is canned by the authorities for distribution during emergencies like natural disasters. Canned water has the advantage of lasting longer without spoiling and can be heated for consumption, making it particularly useful in emergency situations. This highlights the unique benefits of canned water in specific contexts.
In other contexts, the use of cans for water is less common. The historical example of somebody attempting to can a hamburger serves as a humorous reminder that certain food items are better suited for different packaging methods.
Conclusion
The decision to bottle or can water is driven by a combination of technical, logistical, and marketing factors. While canned water exists and serves specific purposes, such as emergency supply in Japan, the general preference for bottled water is largely due to its convenience, affordability, and the way it meets the needs of modern consumers. Understanding these factors can provide valuable insights into the packaging decisions of beverages and other consumer goods.